Su-City Pictures East, LLC

Screenplay & Film Consulting By Susan Kouguell

Month: June 2020

Susan’s “Script Magazine” article: Top 10 Tips on Writing Dynamic Dialogue

Film executives, agents, directors, producers, and all those reading your script demand that your characters “speak” to them. Susan Kouguell shares her top 10 tips for writing dynamic dialogue.

Click to tweet this article to your friends and followers!

Top 10 Tips on Writing Dynamic Dialogue

“Frankly, my dear, I don’t give a damn.”

Film industry folks actually do give a damn about your dialogue and so should you. (And you thought I was going to say: Who else but Rhett Butler in Gone with the Wind could have said this memorable line?!)

Characters’ voices must be distinct and not interchangeable with other characters. Readers must be able to identify who is speaking without needing to look at character headings. Always make every word count; sometimes less is more and the less said can prove more poignant.

Film executives, agents, directors, producers, and all those reading your script demand that your characters “speak” to them. (Meaning, the dialogue must ring true and be distinct to your characters.)

Remember, as Jake La Motta (Raging Bull) said: “I’m da boss, I’m da boss, I’m da boss, I’m da boss, I’m da boss…” (Film industry folks are the boss because they have the power to greenlight or reject your script.)

Subtext

I’m sure many of you have read about the importance of subtext in scripts, but what does that really mean to you? Using subtext serves as a way to convey characters’ intentions without hitting the audience over the head. In dialogue, for example, a character says one thing, but there’s an underlying meaning in what she’s saying.

In writer and director Joseph L. Mankiewicz’s All About Eve, Dewitt says to Margo, “Dear Margo. You were an unforgettable Peter Pan. You must play it again soon.” The subtext addresses Margo’s blatant obsession and fear of aging. (Ageism is also one theme of this film.)

In Lady Bird (written and directed by Greta Gerwig), when Kyle picks Lady Bird up for prom by honking, Lady Bird’s father calmly and without judgment asks his daughter: “You aren’t gonna get in a car with a guy who honks, are you?”

Ten Top Tips to Writing Good Dialogue

1. Dialogue must clearly convey emotions, attitudes, strengths, vulnerabilities, goals, and so on, while revealing the details of your plot and advancing your narrative.

2. Every word of dialogue must be true to your character. Always consider your characters’ behaviors and motivations when they speak.

3. Consider silences and pauses your characters might use, or another character’s interruptions, to further convey tensions, actions, moods, and emotions.

4. In real life, most people do not always speak with flawless grammar in complete, formal sentences. Dialogue must not sound wooden or stilted.

5. To make your characters’ dialogue more identifiable consider using contractions, colloquialisms, slang, and so on, when true to your characters.

6. Characters can speak in verbal shorthand, such as family members and best friends.

7. Keep in mind how your characters listen or don’t listen to each other and respond or don’t respond to each other.

8. Always research your topics thoroughly so if your character is speaking about legal issues for example, you are accurate. The same is true when writing a period film; do your research so your characters’ dialogue is historically accurate.

9. Watch out for on-the-nose dialogue. People don’t always say exactly what’s on their mind or say what they mean and neither should your characters.

10. Writing character biographies in the first person (in their voices) for all of your characters will help to hone in on their specific word choices and language usages, such as slang, speech patterns, and rhythms.

Now, imagine yourself standing in a trench coat in a black-and-white film, talking to film industry folks and hearing Rick’s voice (from Casablanca) in your head saying: “Louis, I think this is the beginning of a beautiful friendship.” But this time, it will be the beginning of a beautiful work relationship when you write a script with sparkling dialogue that film executives will champion to get onto the silver screen.

Susan’s “Script Magazine” article: Why and How to Write a Screenplay Treatment

Susan Kouguell explains what a screenplay treatment is, why you might need it to pitch your screenplay, and the do’s and don’ts of creating a treatment.

FEB 12, 2020

Click to tweet this article to your friends and followers!

How to Write a Screenplay Treatment

As chairperson of my motion picture company Su-City Pictures East, LLC, since 1990, I have worked as a script consultant and screenplay doctor for the major studios, as well as independent film companies. The film industry has changed since the burgeoning of independent films, garnering well-deserved attention, and the growth of streaming platforms, offering screenwriters more opportunities to get their movies made.

What hasn’t changed?

You still need to write a brilliant script.

What does this all have to do with writing a treatment?

It means that you must be prepared in the event that a treatment is requested of you by a film executive, producer or director.

Fine. But what does that really mean for you?

Let’s start with defining what exactly is a treatment.

What is a treatment?

Like so many elements in the screenwriting and filmmaking process, there are no hard and fast rules, but here we go:

A treatment is a detailed overview of a screenplay or script idea written in prose form that is used as a marketing tool for both spec and for-hire screenwriters to sell their project. It is sometimes referred to as a written pitch.

Producers, studios, and/or production companies usually request treatments after you pitch a project idea to them. They will then tell you how many pages to make your treatment. The average length of a treatment is usually between ten and thirty pages, but a treatment can also be as short as one page.

I know what you’re thinking. The treatment sounds like a synopsis. Is it?

Although a treatment and a synopsis are both considered marketing tools to sell your script or script idea, they are not the same. A treatment is a more comprehensive and detailed overview, while a synopsis is generally one page and includes only the very broad strokes of the main plot of your script.

There are varying opinions as to why you should write a treatment or not write one, but having one ready to submit can increase your chances of getting noticed.

Executives, producers, and companies have enormous amounts of material to plow through, so reading a treatment as opposed to a screenplay takes less time. Keep in mind that if you write a treatment for the purpose of pitching it to a company without writing the script, it may lessen your chances of being hired.

It’s not really necessary to write a treatment unless it assists you in fleshing out your ideas and developing your screenplay. Many writers write treatments solely for their own purposes and, like an executive, use their treatments to determine what’s working and what’s not in their scripts.

Studios, production companies and/or industry folks might request you submit a treatment to them after you pitch an idea and they are interested in your project. They will tell you approximately how many pages to write for the treatment.

A treatment that is written for submission to a company must clearly reflect your talent as a writer. Executives are looking for unique and marketable subject matter that an audience can relate to so they can sell it!

Treatments are evaluated on several levels: Is this a good, marketable story? Does the writer have the talent and ability to translate this into a great screenplay?

Executives and producers use treatments as both a selling tool to get your movie made and as a way to identify story, characters, and structural strengths and weaknesses.

Whether you write a treatment based on your original idea, an adaptation of a novel, or true story, the reader will evaluate your ability to dramatize the project into a riveting story complete with captivating characters and a solid structure.

Like a screenplay, your treatment must immediately grab the reader’s attention. It must have energy and follow the conventions of the genre. The reader must get a vivid sense of your story: What the world looks like and how it feels. Use visual imagery to describe your settings and time periods. Distinguish your characters so the reader has a clear understanding of who they are (such as profession or personality) and what motivates their actions.

Readers’ standard questions are: “What sets your story apart from others about the same subject? What makes both your story and your approach unique?”

Your plot must continue to build momentum from page one line one right through to the very last sentence. Your treatment must feel immediate to the reader; each event about to unfold must create interest and excitement.

Follow your protagonist’s journey. Clearly describe your characters and their arcs, their motivations for their actions, and the obstacles they must overcome. The story’s point of view must be clear so the reader knows whose story you’re telling. Your treatment must highlight the main plot points, your major characters, and your turning points.

Formatting Your Treatment

As opposed to a screenplay, there is no specific industry format for a treatment. However, there are some basic guidelines to follow:

● Write your treatment in block paragraph form, that is, without using indentations. Skipping a space between paragraphs.

● Suggested fonts are: Courier New 12 or Times New Roman 12.

● Using separate Act 1, Act 2, and Act 3 headings to delineate each act is recommended.

Your Treatment Must:

● Excite the reader to want to read your screenplay;

● Be a clear and accurate reflection of your screenplay (if you’ve already written it);

● Illustrate your hook—what makes this different from other stories about the same subject matter;

● Be easy, interesting, and enjoyable to read;

● Contain short rather than long paragraphs;

● Be written in visual prose;

● Be written in the present tense;

● Have precise and simple sentences, since each word counts;

● Have a strong opening to hook the reader;

● Have a compelling and satisfying climax;

● Have a clear structure;

● Establish what’s at stake in your story;

● Have an intriguing and empathetic protagonist the reader will root for;

● Follow your protagonist’s journey and arc;

● Include the central conflict and obstacles your protagonist must overcome;

● Establish your antagonist and his or her goals;

● Include the main and supporting characters;

● Include the major plot points and turning points;

● Illustrate action and description;

● Include minimal or no back story;

● Include snippets of dialogue, using quotation marks, but only to illustrate a poignant or critical moment that further defines the character and/or story.

Your Treatment Must Not:

● Use screenplay format;

● Use flowery language;

● Include unnecessary details;

● Include author’s editorial comments;

● Include characters’ inner thoughts;

● Include phrases like “It’s a story about….” or “What happens next is…” Just tell the story.

Have a trusted friend, colleague, or consultant read your treatment prior to submitting it film industry folks, to make sure that it’s an attention-grabbing and interesting read—with no typos or grammatical errors. Register your treatment with the Writers Guild of America (WGA) prior to submitting it to companies for consideration.

Susan’s “Script Magazine” article: Why Your Script is Getting Rejected

Why Your Screenplay is Getting Rejected – Top Ten Screenwriting Pet Peeves

Tired of getting rejected? Susan Kouguell shares the top screenwriting pet peeves that, if avoided, will help get you from the “pass” to the “consider” pile.

MAR 11, 2020

Click to tweet this article to your friends and followers! 

Why Your Screenplay is Getting Rejected

Let’s face it. Rejection is tough. Especially when you’ve poured your heart and soul into writing and rewriting. Maybe you’ve written your script in weeks. Or months. Or years.

The time you’ve spent writing is no measure of your talent or commitment to your craft.

There are many possible scenarios as to why your script is getting rejected by film industry folks. Your script might not be a match for a company. They’re not looking for your type of story right now. What was IN last year is OUT this year. Or, the genre is no longer what they’re seeking. Or now they’re only producing low-budget and not medium-budget projects. Or your script is not a fit for what the producer or director is seeking at that very moment.

It’s enough to give screenwriters whiplash!

We all know that sometimes it’s just a matter of luck and your script lands in the right hands at the right time. But sometimes, well, very often, if not most of the time, it’s because screenwriters are rushing to submit their scripts and they make some careless mistakes.

Here are ten universal pet peeves from film industry executives and story analysts, with whom I have interviewed for various screenwriting publications, including this one, and for my book The Savvy Screenwriter: How to Sell Your Screenplay (and Yourself) Without Selling Out! This list is in no particular order – however I do admit, as a screenplay consultant and professor, I do share all these pet peeves with my colleagues.

1. Incorrect industry formatting demonstrates that the screenwriter is an amateur, and is not respecting the reader’s time.

2. Inclusion of camera angles. Directors do not want to be told how to shoot their movie.

3. Too many genres in one script, or the screenwriter doesn’t know what the genre really is, or doesn’t understand the conventions of the genre.

4. Action paragraphs that read like a novel and/or telegraph what’s about to be revealed in dialogue.

5. Dialogue that contains heavy-handed exposition and/or over-explains information about the back-story.

6. Characters who don’t have distinct personalities and are (unintentionally) interchangeable or don’t serve a purpose in the plot.

7. Lack of a solid structure; this includes rambling, unnecessary scenes and uneven pacing.

8. The inclusion of so many plots and/or subplots that it’s not only impossible to figure out what the story is really about, but it’s obvious the screenwriter doesn’t know or trust the actual plot.

9. Overuse and/or unnecessary usage of voiceovers, dream sequences, and flashbacks. This is a red flag for story analysts.

10. Sloppiness! Typos, grammatical errors, and missing pages. Proofread! Better yet, have someone else proofread your script.

Final words of advice: Follow these tips so it’s not just a matter of luck, but a matter of taking your time and submitting your best work.

Susan’s Interview with “Never Have I Ever” Director Kabir Akhtar for “Script Magazine”

For Script Magazine: Susan Kouguell interviews Kabir Akhtar, director of “Never Have I Ever,” sharing his experiences working with Mindy Kaling and helping to tell the story of a first generation Indian American teenager, a story he relates to personally.

Click to tweet this interview to your friends and followers!

From our respective homes, on opposite coasts of the country, Kabir Akhtar and I social-distanced, to chat by phone to discuss his work as an Emmy award-winning director-editor and his current project on the hit Netflix series Never Have I Ever.

Kabir Akhtar
Kabir Akhtar

Kabir Akhtar’s Career Trajectory – From Editor to Producer and Director

Kabir Akhtar, ACE is an Emmy-winning director-editor whose work includes The Academy Awards, Arrested DevelopmentCrazy Ex-GirlfriendBH 90210, and Unsolved Mysteries. A three-time Emmy nominee, Kabir won the award in 2016 for editing the pilot of Crazy Ex-Girlfriend, becoming the first person of color to win in the category.

He earned additional Emmy nominations for his work on Billy Crystal’s most recent opening film for the Oscars, and on Arrested Development; he was the first person to be nominated for comedy editing on any streaming platform. Kabir has also been nominated twice at the ACE Eddie Awards. He has edited ten pilots which were greenlit to series, and has directed the pilot episodes of two series: 8th & Ocean for MTV, and the relaunched edition of Unsolved Mysteries. Kabir has served as Co-Chair of the Asian-American Committee at the DGA, and as a Peer Group Executive Committee member at the Television Academy. He has been a featured speaker at many industry events and festivals, including SXSW.

Kabir worked on all 62 episodes of Crazy Ex-Girlfriend, rising from editor to director/producer by the time the series ended. Kabir directed 12 episodes of TV last year, including the season finales of the critically acclaimed series Grown-ish and High School Musical: The Musical: The Series. His work in 2020 includes episodes of the Unicorn for CBS in addition to Never Have I Ever.

With a special passion for musical projects, Kabir has directed 30 music videos with a combined 13 million YouTube views, as well as comedy segments of the Academy Awards and the Primetime Emmy Awards.

Kabir Akhtar shares his experiences working with Mindy Kaling and helping to tell the story of a first generation Indian American teenager, a story he relates to personally.

Kouguell: How did you get involved with “Never Have I Ever”?

Akhtar: Knowing this story so well as a first generation kid, I knew I would love to be involved with it. I think a lot of times when you’re trying to get connected to a project it’s so difficult, but this was a case where I told my reps and they waved their magic wand, and the next thing I knew… it happened. Having the opportunity to be part of the team is extremely rewarding.

Kouguell: What was most exciting for you about this project?

Akhtar Working with Mindy Kaling. And telling a story about a first generation brown teenager—I know that story very well. I had never seen that on television anywhere, certainly not when I was growing up. I can definitely relate to that story.

Kouguell: Did you work with Mindy Kaling before?

Akhtar: I didn’t know Mindy before Never Have I Ever but I had seen her work.

Mindy Kaling was great to work with. Very supportive, very cool, and genuine. We worked together mostly in prep, and had discussions with Lang Fisher, co-creator of the show. It was awesome to work with them.

Kouguell: Let’s talk about Indian-American representation, on and behind the camera.

Akhtar: Growing up in the 1980s there were never brown people on TV except the people with heavy accents or the nutty next door neighbor, which eventually gave way to brown people playing terrorists. The opportunity of telling the story of a fully realized high schooler, searching for her own identity and to do so in a fun way, was very important to me.

There are very few South Asian American directors in town. Most of us know each other. I thought it would be fun to start an award show for brown people, (laughs) but the same four people would be nominated every year. Seriously, the pool is expanding now, which is great.

Kouguell: Being a first generation American myself, who is now decades away from living the horrors of being in high school, I found there was a universality that I could relate to in this series.

Akhtar: I’m blown away by the response to the show and the ability of making a show about these themes. Ultimately we were all in high school, and it is very relatable.

Credit: LARA SOLANKI/NETFLIX
Credit: LARA SOLANKI/NETFLIX

“Never Have I Ever” Episodes 5 and 6

Akhtar: The two episodes I directed are numbers 5 and 6. They’re a little unusual for the series since they cover basically the same period of time, Normal episodes focus on Devi, the main character, but Episode 6 revisits the same time period as Episode 5 from a different character’s point of view, with a different visual style and different narrator, and so on. It was very fun to design those episodes to fit together.

About Episodes 5 and 6

…started a nuclear war (Season 1, Episode 5)

Devi allows rumors about her and Paxton to swirl during an overnight school trip. Fabiola opens up to Eleanor, who gets upsetting news about her mother.

…been the loneliest boy in the world (Season 1, Episode 6)

With absentee parents, a shallow girlfriend and no one to hang out with, Ben Gross is lonelier than ever, until an unlikely invitation offers some hope.

(This is the one from Ben’s perspective, narrated by Andy Samberg.)

Kouguell: Although these two episodes take place at the same time but from two different character’s points of view, you incorporated a unique visual style for these episodes to fit together, yet stand apart.

Akhtar: That type of parallel storytelling I love and I got lucky to work on that structure again. When I edited season 4 of Arrested Development, there was something similar with each episode following a character through the same time period; I was the supervising editor of that season, and it was my job to make sure the pieces fit together in a way that felt real.

In Never Have I Ever it was fun to construct that world, and have nods from one episode to the other. In Episode 6, the Ben episode, the moment Ben sees Davi talking to Paxton down the hall, it was a connection they had in Episode 5. When we were discussing shooting it, it was important to see physical action that was easily understood as happening at the same time, like when Ben sees them far away, the same jacket, and how he looked at the same moment in time. 

Seeing the same moments from different POVs. at the end of Episode 5 with the kids coming back from the Model UN field trip, we’re following Davi, and the bus pulls over and she has a flashback and she gets a text on her phone. And in Episode 6, we see that same moment and there’s no flashback ambulance, we just see Ben watching her. The moment is so important to her story, but Ben doesn’t have context to know what’s she’s going through. It was fun to play with all that on set. 

Kouguell: Did you collaborate with the writers of these episodes?

Akhtar: I worked very closely with the writers of the episodes. They understand where every detail fits in very well, and I make sure we communicate. The whole process is very collaborative.

The Film School Question

Kouguell: Did you go to film school?

Akhtar: I went to Penn undergrad and University of Miami Film School.

Kouguell: I’m a professor at two different film programs, and many students ask me—without being ironic and fully sincere—if I think film school is worth it. I believe there’s no one-size-fits-all answer; I think it depends on the type of projects you want to make, your creative sensibilities, finances, and so much more. Your thoughts?

Akhtar: Agreed. It depends on what you get out of film school. The first job I had in L.A. came through a connection with my then roommate from film school. We were business partners for a long time and as freelancers we were able to hire each other and that was a big part of my career success.

Final Words

Kouguell: Your advice to aspiring filmmakers?

Akhtar: You have to be persistent. Over ten years ago, I was editing cable reality shows, bad cable reality shows—and fast forward X number of years, and I am an Emmy-winning TV director. That doesn’t happen overnight. You have to remember that careers take a long time to develop and nurture. I talk to a lot of film school classes, and I see who is really passionate about their work and career, and I tell them, it is hard. Be persistent and don’t give up. 

Susan’s “Script Magazine” article: What Do I Need to Know About Writing Spec Scripts? Your Questions are Answered!

Susan Kouguell dives deep into questions about writing spec scripts, including steps for selling your screenplay, rewrite advice, and more!

Click to tweet this article to your friends and followers!

writing spec scripts

With over 25 years of teaching screenwriting at universities and script consulting, I often believe that I’ve probably heard and read it all.

I’ve heard (and lived it myself)—“My script almost got made, but…” Fill in the heartbreaking blanks.

Over the last decades I’ve read the most brilliant scripts that were in development hell and never made it to the silver screen. I labored over just about the worst scripts (you can define that for yourself—whether it’s lack of story, stilted dialogue, endless action paragraphs that offer equally endless back-story, cringe-worthy characters, and so on) and yes, I have seen these scripts end up on that silver screen. I’ve sat there in the dark movie theater, appalled, if not crying out of frustration, that these movies got made. Don’t get me wrong, I’m always sincerely happy for the writers who get their movies produced yet honestly dismayed by the fact that somehow they did get produced.

But I digress. Let’s stay positive here.

The following are the most common questions posed by my Su-City Pictures East, LLC clients, my students, and seminar attendees about spec scripts.

What exactly is a spec script?

A spec script is a screenplay that is written on speculation—meaning without payment or before a deal has been negotiated.

How likely is it that I will sell my spec script?

Selling a script is like winning the lottery. Someone has to win the lottery… and some writers do sell their spec scripts!

I know, you didn’t want to read that this all sounds like a huge gamble.

To keep sane and not discouraged against the staggering odds, it’s important to keep in mind three potential goals:

You want:

  1. to get your script sold;
  2. to get your script produced; and
  3. to have it serve as a writing sample for future work.

How many rewrites do I need to do before I finish my spec script?

This question has been posed to me probably on a daily basis by my clients and students, and it’s usually prefaced with, “I know you don’t know the answer but…”

Right. There is no definitive answer.

My response is always the same: It depends on your own gut instincts, along with the feedback you are getting from a script consultant, film industry executive, trusted friend or family member who will tell you the absolute truth.

You may be able to nail your script in a couple of drafts or it may take 30 drafts or more. The number of rewrites is not a reflection of your talent.

How much money can a beginning screenwriter expect to make by selling a spec script?

It depends on the market, the type of project it is, and who’s buying: a Hollywood studio, which could offer thousands of dollars or more, or an independent production company, which could pay you significantly less.

Read the WGA schedule of minimums to get an overall idea of how this works.

What are the steps to getting my spec script sold?

  1. Write a great script. (Yep! That one’s obvious (and I see your collective eye rolls) but take your time and don’t submit your script until it’s the best it can be.)
  2. Write a strong query letter that will entice an executive to request to read your script.
  3. Compose a strong synopsis that demonstrates why your script needs to be made and how it is unique.
  4. Prepare a powerful pitch that will inspire an executive to buy your idea and/or script.
  5. Target the production companies, studios, and talent (actors, directors, producers) that are a solid fit for your script.
  6. You’ve heard the joke: “What’s the best way to Carnegie Hall? … Practice. Practice. Practice.” What’s the best way to break into the film business? “Network. Network. Network.” Writing is solitary, but the film industry is all about connections. No matter where you live, find a way to make personal contacts with industry professionals. Attending script conferences, pitch festivals, and film festivals are ways to make connections.
  7. Find representation. Query agents, managers, and entertainment attorneys. Notable script competitions often offer opportunities to connect with representation.

Final advice

Patience is a virtue. It’s not just an old adage, it’s the mantra to chant daily.

Don’t submit your spec script to film industry folks unless it’s absolutely ready and not because you’re tired of it. It’s tough enough to get film industry folks to read your work, but once they reject it, it’s nearly impossible for them to reconsider. Your script is your calling card so put your best screenplay forward!