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Screenplay & Film Consulting By Susan Kouguell

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Susan’s Ask the Screenplay Doctor: How to Pitch a TV Series

 

Jeff Greenstein with the cast of the new award-winning series Husbands Jeff Greenstein (far left) with the cast of the new award-winning series Husbands.

How can you pitch a new TV series? Screenplay Doctor Susan Kouguell finds an answer to this question of the month with Jeff Greenstein, the Emmy-winning writer and producer of Dream On, Friends, Will & Grace, Parenthood and Desperate Housewives

Question: One of my partners and I have begun creating a pitch for a new television show.  We’ve great faith in the idea, but I’ve never pitched for TV before.  Is there a different approach to presenting our ideas when it is time?  Besides a treatment, should we have a “pilot episode” teleplay at the ready?  Should we also have a synopsis of several episodes?  What do you recommend?

Susan’s Answer: Pitching for television takes skill, a lot of preparation, and some luck. Writers must know the company to whom they are pitching and the types of projects they are seeking.

For television, it is generally recommended to…

Read more:

http://www.newenglandfilm.com/magazine/2014/05/pitch-tv-series

Susan’s Ten Top Tips On Marketing Your Screenplay – The Script Lab

 

Ten Top Tips On Marketing Your Screenplay

 

QUESTION: How do you capture a film executive’s attention?

ANSWER: Write a brilliant screenplay.

QUESTION: I wrote a brilliant screenplay.  Now what?

ANSWER: Gain entry past the film industry gatekeepers.  Here’s how…

1.     Only submit your screenplay to a company when it has been requested.

2.     Research companies producing in your genre and query them.

3.     Learn the company’s script submission guidelines and follow them closely.

4.     Use up-to-date resource directories. Development executives come and go; someone who is working at a company today may be gone tomorrow or may have a new position and title.

5.     Write an attention-grabbing query letter that has the executive’s name and correct spelling. Do not address your query: To Whom It May Concern.

6.     Write a scintillating one-page synopsis that accurately reflects your screenplay.

To read more go to: http://thescriptlab.com/features/screenwriting-101/2635-top-tips-on-marketing-your-screenplay

 

SUSAN’S TOP TEN TIPS FOR WRITING DYNAMIC DIALOGUE for SCREENWRITER’S UTOPIA

 

TOP TEN TIPS ON WRITING DYNAMIC DIALOGUE

“Frankly, my dear, I don’t give a damn.”

Who else but Rhett Butler in Gone with the Wind could have said this memorable line?

Characters’ voices must be distinctive and not interchangeable with other characters. Readers must be able to identify who is speaking without needing to look at character headings. Always make every word count; sometimes less is more and the less said can prove more poignant.

Ten Top Tips to Writing Good Dialogue

1. Dialogue must clearly convey emotions, attitudes, strengths, vulnerabilities, goals, and so on, while revealing the details of your plot and advancing your narrative.

2. Every word of dialogue must be true to your character. Always consider your characters’ behaviors and motivations when they speak.

3. Consider silences and pauses your characters might use, or another character’s interruptions, to further convey tensions, actions, moods, and emotions.

4. In real life, most people do not always speak with flawless grammar in complete, formal sentences. Dialogue must not sound wooden or stilted.

5. To make your characters’ dialogue more identifiable consider using contractions, colloquialisms, slang, and so on, when true to your characters.

To read more:  http://www.screenwritersutopia.com/article/68334a30

Susan’s The Script Lab article: The Pros, Cons, and Tips about Screenplay Competitions

The Pros, Cons, and Tips about Screenplay Competitions

Whether your goal is to sell your script to Hollywood or to have your work considered for production by an independent film company, getting your screenplay read and into the right hands is just one step of the journey to seeing your vision on the silver screen.  There is no right or wrong way to embark on this voyage — it all depends on you as a writer (your style, your voice), your screenplay, perseverance and luck.  What is an absolute — and there are no shortcuts to this — you must only submit your screenplay when it is absolutely the best it can be.  Submitting a draft that is not truly ready to be considered is a sure way to get rejected.

Winning or placing as a finalist in a screenplay competition is a good way to open the doors to the film industry.  Getting your writing recognized and drawing attention to you as a writer is imperative in this highly competitive field.  However — you must be realistic and examine the pros and cons of what you are (literally) about to enter. Some contest winners receive interest from the film industry, which has helped them to launch their careers, while others receive little or no attention from winning.  Sometimes it is just the luck of the draw, but you can take some control into your own hands.

There are hundreds of script competitions — and it seems more and more each day — that offer a variety of enticements to attract screenwriters.

Be discriminating and do your research:

·      Submit to a contest that is respected by the industry and has been around for several years. The more established the contest, the more attention you’ll get if you win or place as a finalist.

·      Reputable script competitions must have judges who work in the film industry otherwise there is no point in entering.

·      Find out what types of prizes the contests are offering and make sure these are legitimate. These offerings can include agent representation, meetings with film industry folks, announcements in the trades, and prize money.

In my experience as a screenplay competition judge and when I interviewed colleagues for my books (The Savvy Screenwriter and Savvy Characters Sell Screenplays!), the consensus is that judges are not necessarily looking for scripts that have the potential to be blockbusters or even have commercial appeal; they are looking for the best written screenplay. Specifically, judges look for scripts that are well-crafted and attention-grabbing, demonstrate a strong and unique voice and writing style, and a screenplay without formatting errors, typos, or grammatical mistakes.

SUBMISSION TIPS

1.     Always register your screenplay with the Writers Guild of America before submitting it to a contest.

2.     Submit to contests that are the right fit for your project, such as. genre and subject matter.

To read more:  http://thescriptlab.com/features/screenwriting-101/2571-the-pros-cons-and-tips-about-screenplay-competitions

 

 

 

 

 

Susan’s Script Lab article: Rejected: Top 10 Screenwriting Pet Peeves

 

Rejected: Top 10 Screenwriting Pet Peeves

Why Your Script is Getting Rejected

There are many reasons why a script is rejected by industry folks — often the script is just not a match for the company in terms of budget or genre, or it’s not a fit for what the producer or director is seeking at that very moment.  Sometimes it’s just a matter of luck.  But sometimes, well very often, if not most of the time, it’s because screenwriters are not taking the needed time to fine-tune their scripts and submitting screenplays before they are truly ready to be considered for production.

Here are ten universal pet peeves from film industry executives and story analysts, with whom I have interviewed for various screenwriting and film publications, and for my book The Savvy Screenwriter: How to Sell Your Screenplay (and Yourself) Without Selling Out!  This list is in no particular order — however I do admit that I share all these pet peeves with my colleagues.

Screenwriting Pet Peeves

1.     Incorrect industry screenplay formatting loudly demonstrates to the reader that the screenwriter is an amateur, and doesn’t have respect for his or her work — or for the reader’s time.

2.     Inclusion of camera angles.  Directors do not want to be told how to shoot their movie. Period.

3.     Overuse and/or unnecessary usage of voiceovers, dream sequences, and flashbacks.  This is a red flag for story analysts because these devices are often included when the writer does not know how to craft a screenplay.

4.     Typos, grammatical errors, photocopying lines, smudges, coffee stains, and blank and/or missing pages.  This type of carelessness and sloppiness is a clear strike against the writer.

To read more: http://thescriptlab.com/features/screenwriting-101/2604-rejected-top-10-screenwriting-pet-peeves

 

 

SUSAN’S ASK THE SCREENPLAY DOCTOR COLUMN – SCREENPLAY ETIQUETTE

Ask the Screenplay Doctor: Submitting Your Screenplay Etiquette

Pointers for good etiquette for submitting your script.

 

When I began writing this Ask the Screenplay Doctor monthly column about four years ago, the NewEnglandFilm.com editors had noted that this is not a column where writers can post their loglines synopses of projects, or submit queries – or even their screenplays. I know how challenging it is to get your query, synopsis, and scripts read and considered, but you are wasting your effort by sending them to someone who doesn’t want them. If you want to post those, feel free to do that through the Screenplays Available/Wanted page on NewEnglandFilm.com.

Of course, if you need advice about screenwriting, the business of screenwriting, then by all means, email me your question — but leave out the logine, treatment, or script.  So, with this reminder, here is some advice on this topic.

Top Five Pointers for Submitting your Project

  1. Confirm that the company you are querying is indeed accepting unsolicited material. (Unsolicited is defined as work that is not submitted by an agent, manager, or entertainment attorney.)
  2. Follow the company’s submission rules. For example: If a company requests only a one-page synopsis, send them only a one-page synopsis.  Nothing more.
  3. Only submit your logline, synopsis and/or script to companies who have requested it. When you submit work to a company that is not seeking unsolicited material, your work will be rejected. You are wasting your time and you are wasting the time of the person to whom you have submitted your unrequested work.
  4. Research the companies, film executives, and agents to confirm the spelling of their names and their titles. Film industry folks don’t appreciate seeing their names misspelled.  Executives’ titles frequently change — the industry person who is there today may not be there tomorrow.  The Hollywood Creative Directory and IMDBPro are two suggested sources (among others) to find extensive contact information for film executives, production companies and studios.
  5. Never submit a logline, query letter, synopsis, and/or script that has not been proofread. For screenplays, it is critical that you follow industry standard format.

To read more of my column: http://www.newenglandfilm.com/magazine/2014/04/screenplay

Susan’s Screenwriter’s Utopia Top Treatment Tips article

 

http://www.screenwritersutopia.com/article/c5e408b6

 

What is a treatment?

A treatment is a detailed overview of a script idea or screenplay, which is used as a marketing tool for both spec and for-hire screenwriters to sell their project. While treatments and synopses are both marketing tools to sell a screenplay or script idea, there are differences. A synopsis is generally one-page only and includes only the main plot points or your screenplay, while a  treatment is a more comprehensive and detailed overview of your script.

Do you really need to write a treatment?

It depends on the scenario.  It’s not really necessary to write a treatment unless it assists you in fleshing out your ideas and developing your screenplay. Studios, production companies and/or industry folks might request you submit a treatment to them after you pitch an idea and they are interested in your project.  They will tell you approximately how many pages to write for the treatment.

Top Ten Treatment Tips

  1. Your goal is to entice and excite the executive to want to see this treatment made into a movie. This also means that your writing talent and distinct voice shines through.
  2. Write your treatment in prose form and in the present tense.
  3. Make sure that you consistently follow the conventions of your script’s genre.
  4. Follow your main character’s journey and the major plot points. Indicate your protagonist’s goal and the major obstacles in his or her path, including the antagonist.
  5. Include dialogue snippets (using quotation marks) only when absolutely necessary to highlight a poignant or critical moment of your script.
  6. Your treatment should be a clear and accurate reflection of your script idea and/or screenplay.

To read more go to:

http://www.screenwritersutopia.com/article/c5e408b6

Susan’s Ask the Screenplay Doctor: Writing for Documentaries

 

Ask the Screenplay Doctor: Writing for Documentaries

Inspired by the upcoming all-documentary Salem Film Fest that runs from March 6 – 13, and my March 6 online class Writing the Documentary, this month’s column is focused on the process of documentary writing.

In documentaries, writer/filmmakers have their own work and creative processes; what works for one may not work for another. I talked with four award-winning documentary filmmakers: Allie Light (In The Shadow Of The Stars), Emer Reynolds (Here Was Cuba), Eric Steel (Kiss the Water), and Alan Zweig (15 Reasons to Live)

And I asked each one of them this question:

How does your process start or is it different each time? For example: Do you begin by writing an outline or with a list of interview questions? How much do you draft and how much do you leave to chance? And, what do you find are the pros of cons of both?

READ MORE HERE

 

Susan Kouguell Interviews: Academy Award-Winning Documentary Filmmaker Allie Light for Script Magazine

 

Biographies~~element15 “Remember that we are telling someone else’s story, not our own.” – Allie Light

In this insightful and enlightening interview (a mini Master Class), Allie Light discusses  listening to interviewees, casting a documentary, embracing the unexpected surprises that occur during filming, finding the truth in storytelling, and much more.

Writer, producer, director Allie Light won the Academy Award for Best Documentary Feature for In The Shadow Of The Stars with her partner Irving Saraf.  Her credits include: Rachel’s Daughters: Searching for the Causes of Breast Cancer (HBO), Dialogues With Madwomen, (Emmy Award; Freedom of Expression Award, Sundance Film Festival), and Empress Hotel.

Light’s film partner and husband, Irving Saraf, died in 2012.

KOUGUELL:  A truly distinct voice and style can set a documentary apart from the competition. How can writers/filmmakers make their voices shine through without imposing their points of view (if this is not their intention), or become a distraction for the viewer?

LIGHT: By listening very carefully to what you are being told by the subject of your film. The film belongs to the person or persons whose stories you are telling.  You are helping that person to make the story of her life.  All you are is an experienced helper. Of course it’s necessary, if you’ve chosen film as your life’s work, to be a visual and creative person.  But draw your ideas from the story you’ve been told. That means you must think ahead and craft an excellent interview. Ask your subject to describe his story, to tell you one more time how she saw what she’s described, how she or he might tell it to a blind person. When you have their stories presented in their own colorful language, you can’t help but work from within their visions.

KOUGUELL:  Irving said: “Casting in documentary film is as important as casting in fiction film. You want your subjects to be fascinating, charismatic, surprising and vulnerable—just what you want in fiction characters.” Please elaborate how you ‘cast’ for a documentary.

LIGHT: Casting for a documentary includes much preproduction or pre-planning. With our films, casting has been a slightly different process with each film.  Probably In The Shadow of The Stars was our biggest casting chore; the process took many months of preparation.  We knew we needed:

1. A group that would include all of the different ‘voices.’ 2. Varying ages. 3. People who were satisfied singing with a group and those who wanted to be soloists. 4. Individuals who had personal stories that might match stories from operas. 5. People who open up, who blossom, when the camera is turned on.

Luckily, all the choristers were actors–a blessing to documentarians who seldom get a chance to work with actors.  We began casting by seeking out people who knew choristers:  Singing teachers, the chorus director, people who knew someone who sang in the chorus. We met with James Schwabacher, an opera singer and teacher. He gave us a list of names. My first husband had been a chorister so I knew a couple of people from the chorus, whose opinions I could ask. Also, I knew that I wanted to include my husband’s story (though he had died at a young age) so we were looking for singers who had families to support.  That’s why we chose Karl and Shelly, who had a child.

Once we had a list of 30 or so singers, we interviewed each, recording the interview on audiotape.  We transcribed those tapes, going over each interview, marking it up–for often there were things so beautifully said that we wondered if we could capture the same thing with our cameras.   We made our final choices of about 11 people, some would have their full stories told, some would be commentators on opera life and what it takes to devote one’s life to music. Only after we had chosen our singers and were well into production, did we decide to devote time to one kind of voice.  Then we had to cast, among sopranos, for the Soprano Tea Party, and among the tenors, for the High Note Competition. By then we knew their voices and their acting skills, so that casting was great fun!

KOUGUELL In your film, Dialogues with Madwomen, you were one of the subjects. What advice do you have for those interested in putting themselves into their film as a subject?

LIGHT: If you are making a film, as I was, about a group of people, including the filmmaker, who were bound together by a common incident (mental illness in the case of Dialogues With Madwomen), then you must feel confident about your role in the film, and confident that you can lead and support all the people who are contributing to the content of your film.  As one of the women telling her story, I felt extremely responsible for everyone. I did my interview first, so that the others would know I was as vulnerable as they would be once they sat in front of the camera.

Being on both sides of the camera, I can say with certainty that one is a hotter seat than the other.  Once you’ve told your story, you have no idea what the director will do with it, so gaining trust is the most important part of documentary filmmaking.  By the time we were finished, the other six women knew that I wouldn’t expect anything from them that I wouldn’t do myself. In putting the stories together, I asked myself many times which choice would be the more truthful. Being in the film helped me to answer some of those questions. In staging reenactments about my own life, I came to realize that having a younger actor play parts of my life was more honest, more real than if I tried to insert my older self into the part of my younger self.  I remembered what it was like to experience events when I was 20 or 25, and so I tried to make the story more like reality. I’m not sure I would have so thoughtfully covered that ground with another person–I would have to imagine how she felt at different stages of her life, not really know or remember it.

For someone making a film about themselves, with no other persons taking part, my advice is to be cautious about embellishment.  It is too tempting to tell every aspect of your story. Hold back, try to find what is universal in your tale so people can empathize and make comparisons with your story and their own experience. Don’t leave out what’s unique about yourself, but don’t tell your story twice–or three times.  Make yourself clear, vulnerable, interesting and exciting, and then trust that your audience will understand you and feel connected. If you are making a film about a subject you care strongly about, use your own voice as narrator (if you think you need one) and say from the beginning why the subject is a passion of yours.  In the beginning of Judy Irving’s film, Dark Circle, the sky is filled with a myriad of birds and you hear her tell us how, as a little girl, she walked with her father on the beach and how she loved the birds. It’s a wonderful beginning for a movie about radiation pollution and the sacrifice of living things.

KOUGUELL: In your films, you have utilized dramatic reenactments to convey your story. At what point in the filmmaking process do you decide to use this device? At the script stage? Postproduction?

LIGHT: A good reason for doing reenactments is that the past lives of most people are not documented, so very little material exists to tell the story. Film is a medium of action. If the documentary, or non-fiction filmmaker relies only on the interview, the story is stagnant and becomes merely a retelling of the past.  No matter how good the story is, it will bore the viewer and viewers are then a trapped audience with nothing to look at.  Our very short reenactments, usually only seconds long, we call emotional equivalents.  We treat these images much like Alfred Stieglitz treated his cloud photographs–he called them “equivalents of his own experiences, thoughts, and emotion.” Most of the reenactments in Dialogues With Madwomen are equivalents of what is being spoken at that moment.

I think we have decided to use reenactments in a film at all different stages of its creation.  For example when I was interviewing one of the women for Dialogues, she said that she became the Bride of Christ when she made her first Holy Communion. At that instant I knew her statement would be illustrated.  The desire to find the perfect image for Christ’s Bride put us on a long trek.  Fairly early I knew that I wanted to use a tree for the image. We spent months looking at trees and I decided it should be a bare, winter tree with a veil rising out of it. All along we had been missing the perfect tree–our pear tree, and we evolved to the idea of many veils. I tore up my wedding dress and we hung the lace and net all over the tree.  We were able to keep our tripod and camera aimed at the tree so every time the wind blew, we ran out on the deck and filmed the tree. It was perfect and eventually was the opening scene of the movie.

KOUGUELL: What are your thoughts on the documentary Cinema Vérité (“Fly on the Wall”) style?

LIGHT: As Irving Saraf always said, when the small camera replaced the big, bulky, heavy one, cinematographers felt wildly free.  It was wonderful to run here and there with a handheld camera and capture stories and events as they happened.  This is still true. Cinema Vérité is very special, and there has been a tendency in the last few years for fiction films to be shot this way, so they seem to be happening in the present. Documentary films that use Cinema Vérité seem more charged. The action is happening in front of the viewer, close up, and the film is real and exciting.  The one thing Cinema Vérité can’t do is dig deeper into our intellectual and personal lives, to reveal thought, creativity and the imagination.  Cinema Vérité is wonderful for the present; it cannot recall the past or the inner workings of our minds.

Sometimes Cinema Vérité and direct cinema are seen as one style, sometimes they are separated and said to be different means of photographing. When they are separated, direct cinema is more the “fly on the wall” and Vérité is seen as an interaction with what is being filmed.

KOUGUELL: Often while shooting, a filmmaker comes upon an unexpected story or twist. What tips do you have on letting these ‘surprises’ enter into the narrative?

LIGHT: How amazing it is to encounter the unexpected moment in a filmmaker’s process of storytelling. The phrase “the privileged moment” has been used to define brief revelations that occur in literature, philosophy and art.  Francois Truffaut defined its use in film as “those quick flashes of real life that emerge briefly through the veil of cinematic artifice.” The privileged moment is intensely ‘in and of the present’ and jolts the consciousness in such a way as to remain forever in the present tense.

 

In my own work I know exactly when those moments have occurred. In a film of ours about the poet Mitsuye Yamada, we brought her to Idaho where she had been interned in a Japanese American Relocation Camp and we were interviewing her on camera.  Her description of life in the camps was rather dry and without emotion, when her 17-year old daughter suddenly spoke about how her mother overprotected her as a child. She said to her mother, “You knew what it felt like when someone called you a “Jap”. Mitsuye broke into tears and we had captured a privileged moment.

In another film, about breast cancer, we had followed a young woman dying of the disease. When last we turned our camera on her, as she was lying in bed, she turned her head and said, “Goodbye, Allie. Goodbye, Irving.” This time I broke into tears. I was above Irving’s camera, holding the mic and when we viewed the video, my tears had dripped onto the lens. A privileged moment that we never could have guessed would happen. In spite of my ‘raining’ on the image, we kept that footage in the film.

KOUGUELL: After hearing Werner Herzog speak at the 2013 Locarno Film Festival master class, I was left with some questions, which I pass on to you: What is the truth in the documentary narrative? Is it subjective — satisfying the director’s vision and intent?

LIGHT: Even a news report is subjective, and so most certainly a work of non-fiction will be subjective: Where the camera is placed, how the event is shot, what is used and what is left out, how it is edited. The filmmaker’s creative DNA is on whatever she captures and edits. Editing could be compared, or referred to, as ‘manipulating’.  Certainly, arranging identical material in any number of ways will create a different story. Truth in story is definitely related to ethical filmmaking and what choices the filmmaker makes with the material she has.

Remember that we are telling someone else’s story, not our own.  Our stories emerge as undercurrents in the work that we do, but often only we are aware of the connection. For example: maybe I wanted to make a film about the artist, Grandma Prisbrey, who made her houses from bottles, each house a unique and brilliant jewel, because I was raised in a housing project where every apartment was drearily the same, and I longed for beauty–such as this story, these are the sub-stories, the inner voices in filmmaking that no one will know, but that ties us irrevocably to our work.

Allie Light concludes our interview: “Upon Irving’s death we were left with an unfinished film Fictitious Shores (about the truth of our lives) that I may someday want to finish. The title is from the line from Emily Dickinson:  How many the fictitious shores / before the Harbor be.”

To learn more about Allie Light and Irving Saraf, visit their Web site.

To read more of my interview with Allie Light:

http://www.scriptmag.com/features/susan-kouguell-interviews-academy-award-winning-documentary-filmmaker-allie-light

Check this out: A Massive List of Upcoming Grants All Filmmakers Should Know About

Click on link below for great list of grants for filmmakers:

http://nofilmschool.com/2014/02/massive-list-upcoming-grants-filmmakers-know/

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