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Screenplay & Film Consulting By Susan Kouguell

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Perspective on Pitching Projects from Will Scheffer of HBO’s Series, ‘Getting On’ (SCRIPT MAGAZINE)

getting-on

Susan Kouguell speaks to Will Scheffer about his new HBO series Getting On, offering sage insight on pitching projects

Not ones to shy away from hot button topics, co-creators, executive producers, and writers on their Emmy and Golden Globe-winning HBO series Big Love, Will Scheffer and his partner Mark V. Olsen tackle “difficult” subject matters in their television and film projects — and their new HBO series Getting On is no exception.

 

Will Scheffer is a playwright, writer/producer and filmmaker. His plays have been produced in such venues as Playwright’s Horizons, Naked Angels, The Public Theatre and Ensemble Studio Theater. His first screenplay In the Gloaming (directed by Christopher Reeve), won five Emmys. Mark V. Olsen has written and produced several screenplays, teleplays, pilots and miniseries. For HBO, he wrote Mary Chesnut’s Civil War and Cabrina USA. Together, Scheffer and Olsen produced the independent feature based on Scheffer’s play by the same name, Easter.

KOUGUELL: As a team, you and Mark don’t shy away from edgy topics.  Big Love (Mormonism and polygamy) and now Getting On (aging, dying and the health care system).  Those must have been some interesting pitch meetings to HBO executives!  Can you elaborate? 

SCHEFFER: We like to write about “edgy” topics. It’s just who we are. We think of ourselves as “popular artists” and then we read some reviews and we think, “Oh god, a lot of people don’t want to go where we like to go.” In truth, we just want to write shows that are extremely watchable.

Getting On is largely about how we all deal with the process of aging and how we all care for the elderly. It is about relationships and the power struggles that come out of a small group of individuals that work together out of choice or necessity.

I admit that when we pitch, we know we’re pitching “difficult” material so we usually save the “difficult” part until we have the network hooked.

I’ll just use Big Love as an example. We worked up the pitch for over a year (we often do that) and we knew we didn’t want to mention the word “Polygamy” for quite a while. It went something like:

“There’s this guy and he owns a Home Depot kind of store and he’s your typical American man, right now. He’s overwhelmed by work and family. And his marriage is complicated. Actually this is a show ABOUT marriage…because he just happens to be married to three women. So this is a show about marriage times three.”

That’s kind of a thumbnail version of how we take a pitch about Polygamy or Death and Dying into the network. Luckily we work at HBO. Who else would have us, we’re beginning to realize.

The take-away from Scheffer’s Big Love pitch example:

  • Each sentence of this pitch builds to the polygamy theme without saying the word “polygamy.”
  • The pitch follows the protagonist, Bill. It first describes Bill’s situation (his job), who he is (typical American, right now), his personal issues (overwhelmed by work and family), his complicated marriage (without stating what the complication is thus building anticipation.) The pitch then continues by saying what the theme is — what the show is about: it’s about marriage.  Scheffer continues to build the anticipation of answering the question of ‘complicated marriage’ by revealing that Bill is married to three women.  And the clever hook: This is a show about marriage times three.
  • Know the company you’re pitching to and the types of projects they produce. HBO, for example, is a company that produces more risk-taking series and films, as opposed to a network like ABC, CBS or NBC.
  • Take your time developing your pitch.  For Scheffer and Olsen, they worked on their pitch for over a year.What does this mean for you? Before you pitch your project, you must thoroughly prepare; know every aspect about your project, themes, plot and characters. You must then convey in your pitch not only what your story is about and the major themes, but your main characters’ strengths and flaws, and what’s at stake for each of them.

Keep in mind that when film industry executives listen to a pitch, they are thinking: How can I sell this project to my bosses and then to an audience? And they are pondering: What makes me care about this project enough that I will put my job on the line, to get this project made?

Learn more about Getting On on HBO.

Read more:

http://www.scriptmag.com/features/pitching-projects-will-scheffer-talks-hbos-series-getting

2014 JANUARY ASK THE SCREENPLAY DOCTOR COLUMN

Ask the Screenplay Doctor: 2013 Retrospective and Questions

2013 was quite an exciting year of columns, ranging on tips about marketing a screenplay, to the pros and cons of film schools. Thank you for your enthusiastic responses to my columns.

A special thank you to all my 2013 NewEnglandFilm.com inspiring interviewees from across the country, who not only offered invaluable advice, but their honest insights into all aspects of writing, filmmaking and the film industry:

Thelma Adams: Self-described “outspoken” film critic, offered insights into the world of movies past and present, and gave us a glimpse into what critics look for in a film. http://www.newenglandfilm.com/magazine/2013/02/adams

Film Critic Thelma Adams

Ann Flournoy: Louise Log Web Series director took us on the adventurous journey of making a web series with tips on her successful crowd-sourcing with Seed&Spark. http://www.newenglandfilm.com/magazine/2013/06/flournoy

Anne Flournoy, creator of web series The Louise Log

Jon Gartenberg: President of Gartenberg Media Enterprises, talked about experimental filmmaking, distribution, and what’s happening to the field in this modern age.
http://www.newenglandfilm.com/magazine/2013/05/gartenberg

Jon Gartenberg, President of Gartenberg Media Enterprises

Jeff Greenstein: Emmy-Award sitcom television writer, director and showrunner of such shows as Will & Grace and Friends, shared tips on breaking into writing for television, sitcom trends, and more. (Since our interview, Jeff is now the director of the new CBS sitcom Mom.)
http://www.newenglandfilm.com/magazine/2013/07/Greenstein

Showrunner, producer, and writer Jeff Greenstein

Sydney Levine: President of Sydney’s Buzz pulled back the curtain on the international film industry with sage advice on getting films seen and distributed in the global market.
http://www.newenglandfilm.com/magazine/2013/12/screenplay

Sydney Levine, President of Sydney's Buzz.

Stephanie Spray and Pacho Velez: Award-winning Manakamana documentary filmmakers discussed the process of making their unforgettable feature, at our sit-down at the Locarno Film Festival, where they later took the stage as big winners.
http://www.newenglandfilm.com/magazine/2013/09/sprayvelez

Stephanie Spray and Pacho Velez, the filmmakers behind Manakamana

 

Genine Tillotson: Director of Harvard Square Script Writers talked about HSSW and the benefits of joining a writers group.
http://www.newenglandfilm.com/magazine/2013/11/harvard_square_script_wri…

Genine Tillotson, left, leading a meeting of Harvard Square Screen Writers.

JD Zeik: Screenwriter and SUNY Purchase Professor who’s worked with James Cameron, Alfonso Cuaron, and 50 Cent, and more. We talked about film school and the film business.
http://www.newenglandfilm.com/magazine/2013/01/screenplay

Professor and Screenwriter J.D. Zeik

To read more of my January column:
http://www.newenglandfilm.com/magazine/2014/01/screenplay

 

 

SUSAN’S INDIEWIRE INTERVIEW WITH WILL SCHEFFER

Will Scheffer speaks candidly with Susan Kouguell about the Getting On series, adapting material, collaborations, and more.

http://blogs.indiewire.com/sydneylevine/interview-with-will-scheffer-hbos-getting-on-co-creator-co-executive-producer-and-writer-international-film-business

 

SUSAN in the INTERVIEW SEAT

Jay Baer interviews Susan for Speed Screenwriting:

http://speedscreenwriting.com/blog/interview-with-writer-filmmaker-and-lecturer-susan-kouguell/

 

 

 

 

SUSAN INTERVIEWS SYDNEY LEVINE

Sydney Levine, President of Sydney's Buzz.This month I speak to Sydney Levine, president of SydneysBuzz — whose tagline for her company — “Pulling Back the Curtain on the International Film Industry” — precisely does just that.    Levine focuses on international film industry developments and analysis of the international film market related to buyers, sales agents, filmmakers, film festivals and distribution.

Click on link to read more:

http://www.newenglandfilm.com/magazine/2013/12/screenplay

SUSAN’S ASK THE SCREENPLAY DOCTOR COLUMN – JOINING A SCRIPT WRITING GROUP

Joining a screenwriters’ group is a terrific way to have your work read by others, to receive feedback on your writing, as well as to share resources, brainstorm ideas and insights about the film business.

How do you find a group in your area? Contact your state’s film commission for suggestions, as well as organizations like the Independent Film Project (www.ifp.org) which has chapters throughout the country, Women in Film and Video New England (www.womeninfilmvideo.org), and check listings in screenwriting and film publications.

To read more of my article and interview with Harvard Square Script Writers Director:

http://www.newenglandfilm.com/magazine/2013/11/harvard_square_script_writers

 

SUSAN’S ASK THE SCREENPLAY DOCTOR – TOP TEN SCRIPT COMPETITION TIPS

Photo Credit: Matthew Pompa/Flickr

Top Ten Screenplay Competition Tips

Winning or placing as a finalist in a screenplay competition is one way to get your foot in the industry door and might help get your work some recognition. Competition winners are often listed in trade publications, and this might grab industry folks’ attention. Having a winning contest credit could give you the needed edge over other projects vying for industry attention.

TO READ MORE OF MY COLUMN:

http://www.newenglandfilm.com/magazine/2013/10/screenplay

 

 

 

Susan’s piece from the Locarno Int’l Film Festival: The Garden of the Finzi-Continis and Arthur Cohn

ARTHUR COHN - PRODUCER

ARTHUR COHN – PRODUCER

Locarno International Film Festival: The Garden of the Finzi-Continis and Producer Arthur Cohn

The Garden of the Finzi-Continis (Il giardino dei Finzi-Contini) was presented in the Piazza Grande under the stars at the Locarno International Film Festival’s ‘pre-Festival’ show.

Directed by Vittorio De Sica in 1970, the film won the Oscar for Best Foreign Film. The film was introduced by three-time Oscar winner and producer of the movie, Arthur Cohn, who spoke about his work with Vittorio De Sica.  “He taught me three points: 1) Anytime you make a movie don’t necessarily go with known actors; 2) Always insist to shoot the scene in the original, intended location; and 3) Always do what you feel; listen to your instinct and not what others tell you.”

Read more:

http://blogs.indiewire.com/sydneylevine/locarno-international-film-festival-pre-festival-presentation

 

 

 

SUSAN’S INTERVIEW with THE DIRTIES DIRECTOR MATT JOHNSON

Matt Johnson‘s first feature, The Dirties, (Slamdance Best Narrative Feature winner) is gaining the kind of buzz that every film student dreams    of. But more about film school later. Unapologetically confronting issues of high school bullying with a distinct visual style and pathos, and just the    right balance of humor, this film will certainly provoke a discourse about accountability and violence.

I sat down with Canadian filmmaker Matt Johnson at the Locarno Film Festival where his film was included in the Concorso Cineasti del presente, to talk about the making of The Dirties, his filmmaking background, and more.

Read more of my interview from the Locarno Film Festival with THE DIRTIES director Matt Johnson for INDIEWIRE/SYDNEYSBUZZ

http://blogs.indiewire.com/sydneylevine/matt-johnson-the-dirties-nirvana-the-band-the-show-locarno-film-festival

Owen Williams and Matt Johnson after their SRO screening at the Locarno Film Festival

Susan’s IndieWire/Sydneysbuzz: WERNER HERZOG MASTER CLASS at Locarno Film Festival

Master Class with Werner Herzog at the Locarno Film Festival

German director, screenwriter, producer and actor Werner Herzog was awarded the Pardo d’onore Swisscom at the Locarno Film Festival on the Piazza  Grande on 16 August. In addition to the screenings of his films during the Festival, Herzog conducted a Master Class hosted by Grazia Paganelli, author of Sinais de Vida: Werner Herzog e o Cinema    .

The intensive Master Class covered a wide range of topics — from shooting on celluloid versus digitally — to the challenges of working in fiction and    documentaries — to recounting compelling and often humorous anecdotes, including his voiceover acting role on the animated series The Simpsons.

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German director, screenwriter, producer and actor  was awarded the Pardo d’onore Swisscom at the Locarno Film Festival on the Piazza Grande on 16 August. In addition to the screenings of his films during the Festival, Herzog conducted a Master Class hosted by Grazia Paganelli, author of Sinais de Vida: Werner Herzog e o Cinema.

The intensive Master Class covered a wide range of topics — from shooting on celluloid versus digitally — to the challenges of working in fiction and documentaries — to recounting compelling and often humorous anecdotes, including his voiceover acting role on the animated series The Simpsons.

Herzog detailed his vast experiences, offering insight and strong opinions about both fiction and documentary filmmaking. Showing clips of his films, as well as a clip from the opening of , “Just to see how ingenious you can be to introduce your characters; I’ve never seen a better introduction of any film,” Herzog addressed the importance of casting a documentary, similar to that of a fiction film.

The conventions of documentary filmmaking is a topic that Herzog is quite passionate about, as seen in his films and as discussed throughout the Master Class, raising questions about staging situations and scenes, shooting retakes, and selecting (casting) the characters.

What is the truth in the documentary narrative? Is it subjective — satisfying the director’s vision and intent? Does objectivity occur when
something unexpected occurs in front of the camera?

Advice

  • It’s a very dangerous thing to have a video village, a video output. Avoid it. Shut it down. Throw it into the next river. You have an actor, and people that close all staring at the monitor gives a false feeling; that ‘feel good’ feeling of security. It’s always misleading. You have to avoid it.
  • I always do the slate board; I want to be the last one from the actors on one side and the technical apparatus on the other side. I’m the last one and then things roll. You don’t have to be a dictator.
  • Never show anyone in a documentary, rushes. They’ll become self-conscious. Never ever do that.
  • Sometimes it’s good to leave your character alone so no one can predict what is going to happen next. Sometimes these moments are very telling and moving.
  • Dismiss the culture of complaint you hear everywhere.
  • You should always try to find a way deep into someone.
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From One Second to the Next

“There are millions who have cell phones; everyone can make films and photos on phones. The Internet is spread out into everywhere so you have to find your own means; new outlets for distribution. I’m just in the middle of discovering it. I just made a film  released a few days ago. It’s new terrain; you have to be daring enough to test it.

, a documentary about texting and driving — there were 1.7 million viewers in a few days. It functions because you have to offer something that has great
substance. It doesn’t matter whether you distribute it in theaters or DVD; you need to articulate something no one else has. Stick to your own vision. Be bold enough to follow your vision. You have to earn $10,000 and make a feature film. I would never accept any complaint from anyone.”

Find Your Voice

“It took me quite a while until I found my own voice, my cinema voice. I found it through a long process in documentaries, notably in , and . You have to find your own voice; it’s not a physical voice. It’s something you can get across on the screen. The caliber of a person is always visible on screen.”

Taking Control of the Set

“Filmmaking itself, I don’t spend much time. I do the essentials and everyone is nervous on the film set. Like on . I was asked: ‘Why don’t you shoot coverage?’ I took my assistant aside and asked, ‘What do they mean by coverage? I have coverage for my car, $250,000 for bodily damage.’ I shoot what I need for the screen. The second day when everyone was complaining
about coverage,  said: ‘Silence. Can I say something?” He said to everyone, ‘Finally someone who knows what he’s doing.’ I felt very proud of that. It somehow silenced the kind of fear. There is always fear on a set.

You have to take control of your set. Whatever you do. Where ever the camera is, even if it’s not rolling. I have no walkie-talkies within 30 meters of the camera. No cell phones within 100 meters away from wherever the camera is located. All of sudden you have focused sets.”

On Grizzly Man

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“Intimacy and power. It’s an essential quality of filmmaking. Set ethical boundaries before shooting. The story behind  was known to the general public about Timothy and his girlfriend eaten by a bear. There was only the audio because the attack was so violent. Apparently the girlfriend switched on the camera. They had no time to take off the lens. The camera was found inside the tent. Everyone insisted I had to show it. Everyone wanted me to address it. There is a dignity that must not be touched. It’s the privacy of death.”

Anti-Film School

“You should gain experience in life and I would advise everyone don’t spend time in film school. If you travel by foot for four months, it’s better than four years in film school. Read. Read. It gives you different perspectives. You enter in a different way. Doing essential things like raising children, those who have done it are normally better grounded in reality. Otherwise it’s not going to function.”

The Controversy of Staging a Documentary

“Long ago at a festival where I was on a panel, they were raving about Cinéma vérité. A young woman was exuberant, saying that one had to be a fly on the wall. I thought, ‘Oh my God I can’t take it any longer,’ and grabbed the microphone and said, ‘No one should be the flies on the wall. We’re the hornets that have to sting.’ You’re not the security camera in the bank with video running for two and a half hours, waiting for that someone who steals money.”

The Parallel Story

“There is one thing you have to be very careful about in both documentaries and feature films — there is a special parallel story that occurs with the audience. The audience anticipates and rushes ahead of your story. For example, in a romantic comedy, there is a story evolving in the collective, ‘I hope they kiss each other.’ If you don’t understand the parallel story you will never make a great film. Pay attention to what you are seeing in cinemas; to what you see evolving on the screen.”

Silence

“Trust your cameraman. Never whisper. Never stir. Just stand there. It is unusual. The network for example, says the movie has to go ‘fast’ and ‘cut this whole thing out.’ And I say no, ‘If I cut this silence out, I have lived in vain.”

Undoubtedly, Werner Herzog will continue to challenge film studios, his audience, and narrative conventions both in his fiction and documentary films.

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